Brand at Mynd
Our brand resources page provides guidance for designers, writers, marketers, developers, operations, and anyone else writing as a representative of Mynd.
Brand conventions
Mynd is spelled with a capital "M" and lower case "ynd"
Proper formatting: Mynd Incorrect formatting: MYND
Proper Oxford [aka serial] comma usage:
We can help you buy or sell, finance, insure, and manage investment properties.
Titles and headings should be formatted with sentence case.
Correct formatting: "Read more about 1031 exchanges" Incorrect formatting: "Read More About 1031 Exchanges"
Improper [AP style] comma usage:
We can help you buy or sell, finance, insure and manage investment properties.
Approved Mynd logos
The Mynd logo is often our first touchpoint with prospective and existing clients. It is essential that it be presented in a consistent manner across all applications.
Dark horizontal logo
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Light horizontal logo
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Full dark horizontal logo
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Full light horizontal logo
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Dark stacked logo
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Light stacked logo
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Full dark stacked logo
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Full light stacked logo
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Mynd service brands
Mynd child brand logos are provided below. Please do not alter these logos. For logo alteration requests, please submit an email to the marketing team.
Two versions of each logo are provided, one for dark backgrounds, another for light backgrounds and photo overlays.
HomeUnion dark logo
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HomeUnion light logo
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Mynd Mortgage dark logo
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Mynd Mortgage light logo
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Mynd Investors dark logo
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Mynd Investors light logo
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Copyrights/Trademarks
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Color styles
Primary colors
Primary color use cases, and where these colors are used. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Laoreet quis lectus convallis fringilla. Vestibulum non in massa id ultrices.
Secondary colors
Secondary colors are used to highlight and call attention to text or item. They can also be found on icon, background or foreground of graphic and or illustration.
Background colors
Text colors
Mynd templates
Internal deck template
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Sales deck template
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Brief template
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Typography
Mynd's typography aims to channel our modern feel.
Poppins
Primary font used for headers, sub-headers, body copy, and tags.
Poppins in all caps can be used, but only for shorter words or tags.
Poppins - Light Poppins - Regular Poppins - SemiBold Poppins - SemiBold
Taviraj
Secondary font used seldom for title, subtitle, quotes.
Taviraj is used to complement/contrast from Poppins adding a more humanistic, sophisticated, and trusting vibe.
Taviraj - Extra light Taviraj - Light italic
Photography & illustrations
Requires a Mynd.co login to access.
Photography
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Iconography
Mynd's style is to use graphic shapes rather than traditional icon styling. Our style is sleek, modern, and anything but ordinary.